Blue - emotional force multiplier

The ever-popular 'can you make the logo bigger' is rivaled only by 'can we have everything in orange/purple/pink. That's our corporate colour.'

However, the lucky people who get to use blue have an advantage according to New Scientist. Blue light it seems, amplifies emotion in any direction. And it looks good, that's because it's amplifying our idea that's it looks good.

The moral? The most important thing in comms is not how the tech works. It's how people work.

The New Scientist link: http://www.newscientist.com/article/mg20827845.000-blue-light-taps-directly-into-your-emotions.html

A Gift from behind the Paywall - one more time!

Mining for lost nuggets at @tonyveitchuk 's randymice.blogspot.com  - this definitely needed a second airing. Clever, creative, fun and involving - this is event par excellence! (It's worth the wait through the fifteen seconds of Microsoft commercial!) We would say 'objet trouve encore' if we could find the acute accent on the keyboard.

Haven't posted a video freebie for a while, but I find this effort irresistible. You will hardly notice that anyone wants to sell you anything.

The concept is leaving designer chairs around New York City - for the taking. Each chair has GPS and there's a whole load of effort that's gone into concept and into shoot. The agency who wants to sell their services is Mono - let's hear that name again a couple of times in the vox - it's Mono. And the Real Good Chair from Blue Dot does a nice appearance in the recession-time objet trouve role.



And the source of this video left by the kerb with code all ready to embed? Giving it away for the all the right reasons, News Corporation's Wall Street Journal.

Thanks to Andy Jordan at WSJ.

The chair? It's here for $129 http://www.bludot.com/Browse_Products/Seating/product/Real_Good_chair

PS: you guys made up 'kerb mining', right?

A Day in The Museum

One of the best things about this business is the opportunity to work in great places. They don’t get much greater than The British Museum. For the excellent Think!Sponsorship conference this month we provided PowerPoint management in advance of the event, and, on the day in the BP Theatre and breakout spaces. Plenary sessions included interactive audience voting.

If you have not used interactive voting systems for a while, then try TurningPoint, a PowerPoint (2007) add-in that offers a great easy-to-learn system. It has lots of options that you don't need to use first time round, but are worth exploring for post-show data as well for the obvious audience engagement benefits.

I didn't get to see all the presentations. Those I did see were really very good indeed, in that they were truly, 'engaging'. Video makes a big difference. This was a one-day conference packed with insight.

So when we are asked 'Do you get to go to nice places in event?'- the answer is yes, but we see get to presentations rather than the tourist sights! Of course, the real message is that we get to see and to meet new people. That's what conferences do like no other medium.

Thanks to Catherine Hawkins and her entire Think!Sponsorship team for the opportunity.

We provided: presentation management and technical support.
A/V was supplied in-house by BM team led by Steve Aucott.
The event and client is: www.thinksponsorship.com