Blue - emotional force multiplier

The ever-popular 'can you make the logo bigger' is rivaled only by 'can we have everything in orange/purple/pink. That's our corporate colour.'

However, the lucky people who get to use blue have an advantage according to New Scientist. Blue light it seems, amplifies emotion in any direction. And it looks good, that's because it's amplifying our idea that's it looks good.

The moral? The most important thing in comms is not how the tech works. It's how people work.

The New Scientist link: http://www.newscientist.com/article/mg20827845.000-blue-light-taps-directly-into-your-emotions.html