The end of a tour should be a sad affair - all a bit rock and roll. It should be like a disbanding a ship's crew at the end of an exciting voyage. So it was with CIPR PRide Awards in Newcastle just before the holidays. It was sad because after more than forty Pride shows to date, this season has been the very best so far.
Our audio-visual crew covered many miles. Starting out in what seemed like an Indian Summer, we ended up in the Big Freeze. But what really made a difference this time was seeing eleven places in a way I had never quite seen them before.
It's too easy to say that the cities of the UK have all become homogenised - that they look the same with the same retail brands, the same vibe, the same issues. Well, it's just not so. The concerns about the economy may be common to many, but everywhere - is different.
That local difference is what makes Pride so special for us. Communicators in the regions and nations know their patch. They know the people and the place - and the nuance. It's what enables professionals in the regions to go out and bat so successfully for clients and causes. Local knowledge, local skill, local pride - that message really came home this year.
I'm going to reflect on what makes each region absolutely unique and blog it soon. In the meanwhile thanks to everyone, in every place we visited, for their help, warmth, hospitality - and congratulations!
There's a PS: redbrand was delighted to be not only the a/v production team but also a national sponsor of the awards. B2B sponsorship in the context of Pride is an opportunity that's second to none. Blog coming soon to tell you exactly why we find it so.
Anthony Veitch , Producer and voice, Pride 2010.
Thanks to Geoff at Pic-Biz for use of photography www.pic-biz.co.uk
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